Innovation has been an integral part of our daily lives since ages. With a new product or a new feature popping up almost every other day, almost every business all around the globe has jumped into the game. Thinking of an idea that would have the potential of solving some problem may seem like the biggest challenge; however the author, Arie Brish, has laid out the complete life-cycle of the product — from its inception to ensuring it would thrive — in his absolutely delightful book, Lay an Egg and Make Chicken Soup – The Holistic Innovation Process from Concept to Market Expansion.
Before we deep dive into the review, I have something exciting from my readers. I liked the book so much that the publisher issued the following rebate number for my followers: 429149ASHKL6972. If you purchase the book by Sep/15/2019 you will receive a rebate of $5 for the paper book or $2.5 for the e-book. Write this rebate number on your receipt and email it to me.
By using the analogy of an egg and using it to define the starting point of the innovation, the author has shared very effective methods, case studies, and formulas with the readers. Whether you belong to a startup or a big corporate or even if you are not directly connected to all the aspects of an innovation, this book would spark an interest and force you to pay more attention towards everything that is going around you inside your place of your work. Instead of doing just your assigned bit, you would want to participate more to understand the bigger picture.
Although the author encourages innovation, he also warns against mindlessly jumping into the process. If the market has a product that can do the work with a slight modification, you may not want to spend your resources into developing a new product. He suggests working hand in hand with your customers. Open the line of communication and listen to their comments/feedback.
The author’s wisdom of working in several industries is quite evident with the fact that he brings many ideas to spark an idea. He explains the method of brainwriting and brainwalking to help even the introverts of the team to contribute in the process of brainstorming. By defining various categories of Innovation, such as Business Model Innovation, Cost Reduction Innovation, Disruptive Innovation, etc, the author provides the readers with many directions to choose from. He does not stop there; he has put forth a go/no-go checklist that allows an innovator to pause and reflect on the practical aspect of the idea.
The book is filled with case studies of many well-known brands and products in the industries. The business language and technical terms are mapped perfectly with real-life examples that brought the point home effortlessly. He supports his points and theories by sharing quite a few fascinating examples. How the invention of an advance technology/new feature can propel an otherwise not so popular product is explained very well by talking about toilet papers.
The author talks about the importance of testing a product thoroughly, and yet not delaying the launch of the product for too long. The impact of a delay could result in your competitors to launch a similar product before you; whereas, a not-enough-tested product could result in several defective products tarnishing your brand image. The author has discussed each aspect of innovation from two aspects (minimum): startups and big corporate. As one may guess, since their concerns are different, their execution methods would have to vary as well. The author has done a commendable job of considering both sides.
Lay an Egg and Make Chicken Soup – The Holistic Innovation Process from Concept to Market Expansion by Arie Brish does precisely what its title says: it helps you throughout the process of laying an egg and making a chicken soup. In fact, it even provides you with just enough tools to market your chicken soup as the best one available and get legal documents in place to bar your competitors from copying/using your recipe of chicken soup, as well.
Don’t forget to take advantage of this rebate number: 429149ASHKL6972. If you purchase the book by Sep/15/2019 you will receive a rebate of $5 for the paper book or $2.5 for the e-book. Write this rebate number on your receipt and email it to me.